E- newsletters can be an effective way of keeping in touch with both your client base and the wider community who are interested in your products and services. But for the greatest impact it needs to be both interesting and a regular event. It also needs to be well managed with someone responsible for making sure the list of recipients is kept up to date.
In a busy company this is not easy to achieve. Yellowfire marketing can take over this task for you and help you develop some great, good looking emails.